Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men s Basketball Tournament into the greatest sporting event in the country The DVD The Game That Changed College Basketball accompanies every book A strange book The interviews with well known figures didn t provide much new information However, the interviews with behind the scenes folks had a treasure trove of info about the early days of televising basketball I had no idea it mirrored a bit the history of rock and roll People making history on a shoestring budget and being in the right place at the right time. If you ask the bookmakers in Vegas, they ll agree March Madness the NCAA basketball tournament is the greatest sporting event in America But it s not just the betting that has won our hearts, it s the sport itself Einhorn currently vice chairman of the Chicago White Sox toots his horn a bit here in that he credits his own revolutionary idea of broadcasting college basketball games as being the event that changed the NCAA tournament for good.Perhaps he is right, because players and coa If you ask the bookmakers in Vegas, they ll agree March Madness the NCAA basketball tournament is the greatest sporting event in America But it s not just the betting that has won our hearts, it s the sport itself Einhorn currently vice chairman of the Chicago White Sox toots his horn a bit here in that he credits his own revolutionary idea of broadcasting college basketball games as being the event that changed the NCAA tournament for good.Perhaps he is right, because players and coaches went from being mere students and college staff to celebrities as the tournament grew in popularity Drawing on interviews with nearly 50 college basketball greats both players and coaches Einhorn and Rapoport the latter a former Chicago Sun Times columnist provide a big picture history of the tournament that nicely complements John Feinstein sintimate, from the floor account, A March to Madness 1998 , I bought this book from a garage sale for my dad last Father s Day, and he recently finished it and loaned it to me To the surprise of many, I am a huge college basketball fan Go Wolverines I really like this book, but I wasn t familiar with a lot of the coaches and players I would ve liked to have a background in the famous game played at the Astrodome before reading, and I also thought the chapters of the TV stations were boring Otherwise, nice read