Like any medium of communication social media has its own tropes which must be mastered in order to use it properlyIn The Social Media Mind David Amerland illustrates how Social Media is a game changer It challenges us to rethink our assumptions on almost every sphere where it is applied Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age In carefully laid out arguments, backed by evidence and examples he answers questions like Why do some social media marketing campaigns fail and not others Why is social media so radically different from traditional marketing How are social media success stories created How can social media help save costs in business Why is social media changing so many aspects of our world What does it take to develop a social media mind Over the next five years social media is going to change the nature of education, politics, business, science and even the arts Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world This book is key to understanding how to prepare, what to do and how


10 thoughts on “The Social Media Mind: How social media is changing business, politics and science and helps create a new world order.

  1. Alisa Alisa says:

    As a writer I am picky I expect books to be entertaining, informative and useful and I make no exception between fiction or non fiction I found The Social Media Mind hitting all the right notes and the only reason I am not giving it five stars here is because there were sections of it which have to do with business marketing and I am not that interested in that part of it The way social media is changing the online landscape is truly fascinating I can see the challenges for businesses and As a writer I am picky I expect books to be entertaining, informative and useful and I make no exception between fiction or non fiction I found The Social Media Mind hitting all the right notes and the only reason I am not giving it five stars here is because there were sections of it which have to do with business marketing and I am not that interested in that part of it The way social media is changing the online landscape is truly fascinating I can see the challenges for businesses and the author has explained in excellent detail some of the most difficult to grasp concepts My favorite passage is where he explains that people who are trying to market their goods on social media and do not know what they are doing are a lot like people who pick up a guitar and strum it He quite rightly says that strumming a guitar is simple and anyone can do it but actually getting music out of the thing requires a muchthorough understanding of the instrument And so it is with social media I loved some of thewide ranging examples linking the Arab Spring to the London riots and his analysis of why they happened and how governments reacted hit the spot with me I have had the same discussions with friends in London after the riots and had I had the book back then we would have been able to makesense of the situation This is a great book for anyone looking to get social media and avoid making some classic mistakes It is not a How to in the sense that it spoonfeeds you what you need to do but anyone who can read and think then sees what it is they need to do I checked out the reviews onand one of the reviewers there called it a strategic book on social media I tend to agree


  2. Anna Anna says:

    I read this book on the recommendation of a friend Social media is something which few of us understand completely and I needed a guide which might help me with my own modelling career and online branding This wasthan I expected Admittedly I thought I would be getting a quick how to but this is not what Mr Amerland has written here Starting from our need to tell a story the author takes the reader through the entire concept of social media, why it is happening, how, why it acts like a I read this book on the recommendation of a friend Social media is something which few of us understand completely and I needed a guide which might help me with my own modelling career and online branding This wasthan I expected Admittedly I thought I would be getting a quick how to but this is not what Mr Amerland has written here Starting from our need to tell a story the author takes the reader through the entire concept of social media, why it is happening, how, why it acts like a social catalyst, why it is challenging for businesses and how to use it better He gives numerous examples of cases where social media has worked and looks at many where it hasn t and analyses why He then looks at some of the psychological reasons which make social media a default for us as people He even explains about social media and science which I found fascinating The book is so enthralling and the narrative drive so compelling I found I had to go back and re read the sections that are relevant to me so that I understand what I now need to do This is a very strategic book It tells you how to think about social media so that you begin to get it Am I an expert No, not by a loooong way but having read this book I now know a lotabout social media and why it is the way it is, than before and I also know hoe to avoid some of the most obvious mistakes


  3. Dimitris Kouniakis Dimitris Kouniakis says:

    I run a complex business which depends upon the immediate community for its success Yet I have seenandimpact come from the web My site is a case in point and its marketing online has benefited me hugely both in terms of brand awareness for my business and in terms of direct trade in gettingstudents to my language schools Social media is something which has puzzled me for some time I have been on Facebook for well over three years now and I have been running my website since I run a complex business which depends upon the immediate community for its success Yet I have seenandimpact come from the web My site is a case in point and its marketing online has benefited me hugely both in terms of brand awareness for my business and in terms of direct trade in gettingstudents to my language schools Social media is something which has puzzled me for some time I have been on Facebook for well over three years now and I have been running my website since before the millennium In all this time I thought that I knew enough about the online marketing angle At the same time I have also felt that something was missing There were things which I did not quite understand and did not know how to learn without running the risk of making costly mistakes and learning the hard way The Social Media Mind helped answer most of my questions It is not technical which is a relief and the author has an easy narrative style which is mostly conversational I am glad I got it when I did because I have recently been behind a Learn Greek in Greece initiative for foreign language learners who may want to take advantage of the opportunity Greece offers and enjoy the weather as well as learn Greek in an immersive environment and this books is great I saw how big business use social media channels to promote particular initiatives The examples behind Ford and Virgin, for instance, were particularly useful I use Twitter and have never really been able to get the handle of it Now I finally know what to do there What I liked best about the book is that it gave me a far greater picture than I expected Social Media is still very new in Greece and not widely used and now I understand why we still suffer from issues of inequality in certain parts of society, corruption in government and even the problems our economy is facing I could go on and on about how much I enjoyed it and how useful it is for me, personally I could have done, maybe with a lotpractical examples of the business side of the social media but the ones the book includes are great and it probably only reflects my own particular need here I guess the author cannot please everybody and at 250 pages the book is already pretty big If you are running a business or want to know how social media is impacting on so many different sides of everyday life then this is a book I recommend no problem


  4. Teoni Teoni says:

    I love books which draw attention to things I have not noticed The Social Media Mind is such a book There are sections of it which are of practical value to marketers I skipped those because I am not selling anything The rest I loved


  5. Neve Neve says:

    I am doing a course on journalism and social media This book is brilliant I loved the approach I have read severalon the subject and the talkative style it so much easier for me to understand the concepts If I do well on my course it s because of this


  6. David Amerland David Amerland says:

    I wrote the book so I cannot objectively review it but I could at least tell you what made me write it Social Media is, arguably, the greatest challenge and paradigm shift we have faced in the last 100 years As a term meaning something specific i.e the use of online media and social networks it is very new but as an impetus governing the human need to communicate it is something which has been with us for a very long time.The printing press and the spread of cheap pamphlets the social medi I wrote the book so I cannot objectively review it but I could at least tell you what made me write it Social Media is, arguably, the greatest challenge and paradigm shift we have faced in the last 100 years As a term meaning something specific i.e the use of online media and social networks it is very new but as an impetus governing the human need to communicate it is something which has been with us for a very long time.The printing press and the spread of cheap pamphlets the social media of the day made Martin Luther s Reformation possible and changed the western world forever Facebook, Twitter and Google Plus played much the same role in the bringing around of the Arab Spring, the London Riots and the Occupy movement What was significant for me was seeing the parallels between cultures and events and drawing lines connecting the underlying motivations Social Media a term which is seemingly so easy to understand, has proved the undoing of many a massive corporation which tried to use it as just another means of top down marketing It has made governments change their approach to the way they communicate with their electorates and it even made Heads of State at the G20 Economic Forum Summit in Davos, in 2012, wonder on record whether Capitalism was fit for purpose in the 21st century What is of true wonder here, what fired me up was the fact that such momentous changes have been brought about by such thin filaments of connection Likes on Facebook, the ability to get news and opinions out in real time on Twitter, connections amongst strangers on Google Plus It is such a small thing when you really analyse it and yet, collectively, they have had a huge impact It was this which made me put it altogether in a narrative which drew a picture and, at the same time, also included some practical examples Many of my readers are business people and entrepreneurs They have a business to run and need to understand the practicalities Usually, I write books which are step by step guides to do something like SEO or Online Marketing The Social Media Mind is not such a guide but it is the kind of book which explains the things companies and individuals who misuse social media do not get and, as such, is probably of greater value in terms of the strategic thinking it will allow you to form.That s my input Now I guess it s up to you to decide how successful I was


  7. Dave Dave says:

    Social media is a mind warp Try to think abotu it in detail and yoru head spins The author lays things out plain and simple He explains what it s about, why it s happening, how it can trip us up Loved the explanation about Virgin Media and Ford, I drive a Ford, never really thought about their social media marketing but he is right, they do it right and they do it well Loved the stuff about the narrative drive Now I gotta figure out what story I need to tell so I can tell it Brilliant


  8. Nicole Nicole says:

    The Social Media Mind dives into the ways that social media has influenced, impacted and changed marketing, businesses and the way we think forever.Amerland goes into specific detail about how using Google, Twitter and Facebook has made a huge difference in the way businesses are run now He talks about how consumers have changed over the years and want to buy from a company that has a face and a story Companies that utilize these forms of social media marketing to the highest potential gain th The Social Media Mind dives into the ways that social media has influenced, impacted and changed marketing, businesses and the way we think forever.Amerland goes into specific detail about how using Google, Twitter and Facebook has made a huge difference in the way businesses are run now He talks about how consumers have changed over the years and want to buy from a company that has a face and a story Companies that utilize these forms of social media marketing to the highest potential gain the trust and loyalty of their consumers.He provides interesting tid bits of the way social media, when used correctly, has helped boost a companies reputation and revenues On the same token, when used incorrectly or not at all, how those companies have struggled with image and acceptability He uses large companies as examples, such as Gap, Blackberry, Starbucks and Ford.He includes vital events that have most recently taken place and have changed the way that social media works For example, Facebook s last conference, f8, which revealed Facebook s future plans as well as the recent addition of the timeline Or Google s effort to match Facebook in the media world with their social networking site, Google Or the Occupy Wallstreet movement It was interesting to learn the back story and inside scoop on these events.However, for all the interesting tid bits that this book contained, the writing was sub par with lots of rambling It was also much too long for this subject and did not really offer any new or A Ha moments that differ from other areas on this subject The author also very obviously favors Google over Facebook, and it was annoying to have his biased opinion I also fear that this book will no longer be relevant within the next 6 months The internet, social media and social networks are changing by the day in 6 months time, this book will be outdated.I picked up this book because in the description it boasted on being able to help give practical tools for getting heard I have a little personal family blog that I d like to see grow shameless plug, I know and I was looking fortools on exactly how to do that This book did not provide me with anything which would support that.Who then is this book good for People who are interested in learning tid bits behind monster companies such as Google and Facebook And small businesses who have not ventured into social media marketing and want to understand why it s so important in today s world.2 StarsI received a free copy of this book in return for my honest opinion this is it


  9. Jamie Jamie says:

    I work in the corporate sector in marketing I know first hand just how challenging social media can be I had no idea where to begin to tackle from and one in house session we had to date left me wantingand with the impression that the trainers did not know what they were doing I am glad I stumbled upon Mr Amerland s book on social media It has been an eye opener to say the least For a start I know that we have been approaching it wrong in house which is a huge improvement to say the l I work in the corporate sector in marketing I know first hand just how challenging social media can be I had no idea where to begin to tackle from and one in house session we had to date left me wantingand with the impression that the trainers did not know what they were doing I am glad I stumbled upon Mr Amerland s book on social media It has been an eye opener to say the least For a start I know that we have been approaching it wrong in house which is a huge improvement to say the least Mr Amerland however doesthan just explain the challenges and begin to offer some guidelines for working with social media He goes into details which help draw a much bigger picture Social media is clearly not a passing marketing fad It is here to stay and it will only getdemanding andchallenging We need to learn how to deal with this both as individuals and as companies There are many takeaways I have from this book Some are directly applicable to my work sector Others areapplicable to me and my interests as an individual This is a sterling guide which covers both subjects well and leaves me feeling that now that I know the lay of the land I really want to get into the nitty gritty details and find out , evenGet it Put into practice its guidelines, think about the concepts outlined and go and get your feet wet in the big, wide, social media web


  10. Lisa Lisa says:

    I finished Mr Amerland s book and found myself wanting to knowSocial media is a huge subject It is changing many of the parts of the world we see around us It has been responsible for the Arab Spring It is changing the world of business It makes us suddenlypowerful than we have ever been before I went back and re read the sections on the connected web and I felt that I really wanted to hear so muchabout this but I understand that no book can cover everything completely an I finished Mr Amerland s book and found myself wanting to knowSocial media is a huge subject It is changing many of the parts of the world we see around us It has been responsible for the Arab Spring It is changing the world of business It makes us suddenlypowerful than we have ever been before I went back and re read the sections on the connected web and I felt that I really wanted to hear so muchabout this but I understand that no book can cover everything completely and social media is the kind of subject which can take volumes and volumes of writing OK, what did I think Mr Amerland has a very conversational style of writing which often hides the complexity of the subject he talks about I loved the way he draws parallels and connections between the real world and online and abstract concepts I did my gap year in Greece and his description of the Greek street market brought it all back to me in vivid detail More than that, it suddenly made total sense to me When I walked through markets like that back then I found them so full of noise that I wondered how anyone did business there Now I totally get them This is a great book written by a social media evangelist who totally gets its potential I d give it six stars if I could