Over the years, shopping has grown from the traditional need to supply and provide subsistence into an everyday habit associated with leisure, social activity, and pleasure Consequently, designing store windows has become an art form in itself These settings, whose final objective is always to seduce the possible consumer, are laid out according to different concepts of color, light, materials and disposition This book shows how successful store windows have become an important mediator between goods and the consumer The volume includes windows designed for legendary, world famous brands the likes of Versace, Burberry, Chanel, Dolce Gabbana, Gucci, Prada, as well as the designs from top professionals such as Simon Doonan for Barneys.